
You will be able to know the difference between its and it's by making sure that you remain patient. The only time you will be able to cite it's is when you are writing a descriptive sentence about something which cannot be considered human. Take notice that a baby can be described with the word "it." So, you can say "It is a baby girl." You will be able to cite "It's a purple Sony MP3 player" when describing an electronic gadget in an explicit manner. Your grammar becomes absolutely terrible when you quote a sentence as "It's parent company is Demand Media."
Basically, you will be able to use its as it is a complete possessive form of it. Currently, Youtube is owned by Google. The latter is a company so you can say "It is a big company" when describing it. Also, you can say "Its social networking website is Youtube." Youtube is a social networking website which is owned by Google.
Tips
- There is no total doubt that its and it's are slightly correlated. Just follow the examples above to learn how to differentiate between its and it's. Reason well so that you can distinguish between its & it's without encountering any problems.

